Marketing

Unified brand standards at customer-facing touchpoints for cohesive brand consistency

Delivered marketing collateral and print material, e.g., branded merchandise, packaging, in-store displays

Executed retail plans, spatial design and developing product ideas for new business openings

Launched influencer marketing campaigns with food creators, brand partnerships (Arcana), and digital activations, e.g., Instagram giveaways (Arc’teryx)

Coordinated collaborations with Michelin restaurants (Aburi Hana, Bar Isabel) and luxury brands (Rolls-Royce, McLaren, Four Seasons)

Enabled sponsorships with community outreach, social impact activities and industry charitable work: United Way, DesignTO Festival, Toronto Architecture & Design Film Festival

Organized website redesigns and redevelopment (KPMB Architects, Restaurant Pearl Morissette, RPM Bakehouse, Earthtrust), managing external creative directors, designers, and developers, ensuring cohesive digital design and user experience

Streamlined SEO-oriented content, building foundational site copy, and upkeep of digital assets, image selection/hero visuals

Freelanced website building, template customization and site configuration

Drove social media strategies targeting key audiences, curating content and calendars to scheduling and publishing across Instagram, LinkedIn, Facebook, X, Pinterest, and Tock

Demonstrated performance metrics, competitor analysis, statistical insights, and engagement tracking via analytic reports

Increased organic following across all platforms (key growth indicators below)