Writing
Brought impactful stories to life—translating multifaceted topics, articulating key messages across websites, blogs and intranet copy to email newsletters (20,000+ distribution), and viral social posts.
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Communication plans, corporate status reports, government grants, RFPs
Vision & values, mission statements, infobytes, boilerplates
News & press releases, media decks, backgrounders, headlines
Campaign messaging, taglines, one-pagers, brochures
Bios, statements, quotes, scripts, event signage, product labels
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Long form narratives:
Environment and Climate Change Canada - Commercial script on the climate change narrative
Restaurant Pearl Morissette - Interview on local sustainable food and environmental stewardship
KPMB Architects - Manifestos on the climate crisis in design
Short form captions:
Greenhouse Gas Emissions Cap, Myth Busting Campaign, Reducing Enteric Methane Emissions
Staff Spotlight Series, Food Day Canada, Fishing Practices, Eel Ground First Nation, World Oceans Day, Sea Buckthorn, Heritage Grains, Local Produce, Drying, Pickling, Regenerative Farming, Ethical Sourcing, Low-intervention Wine Making
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Developed PR strategies for in-house brands, partners and clients:
Restaurant Pearl Morissette/Pearl Morissette Winery, Northwestern University, Princeton University, UPenn, Boston University, Remai Modern, Massey Hall, Banff Centre for Arts and Creativity, Art Gallery of Nova Scotia, CAMH, Park Hyatt, NY Hudson Yards
Secured over 150 placements with agencies—pitching and media monitoring (thematic analysis for newsjacking), resulting in editorial pieces, national tourism recognition and local press
Featured Press:
Best Destination Restaurant Award, Article (Print)
The Best Places To Eat In Canada, Feature (Print)
Architects Drawing Conclusions, Interview (Podcast)
Design In Wake Of COVID-19, Article (Digital)
Princeton University Building, Feature (Print)
10 Museums For The Interiors, Roundup (Digital)
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Published a Substack titled No Pressure co-founded in 2020, resulting in 20 published volumes and 100 subscribers
Created during the pandemic as a personal expressive outlet, covering life hacks, essential products, and ways to keep busy on the cheap & sustainably
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MA Media & Communications, City, University of London
Dissertation for the Department of Sociology: Analysis of the motivation behind consumption and identity on Instagram—Is experimentalism a new form of conspicuous consumption?
80-page research paper combining literature review, qualitative + quantitative methods, thematic analysis, and ethical considerations on the social media landscape 10 years ago.